---
title: 'Introduction'
description: 'Track how AI search engines mention your brand and turn AI visibility into a measurable channel.'
---

<img
  className="block dark:hidden"
  src="/images/hero.svg"
  alt="Optumus Analytics dashboard"
/>
<img
  className="hidden dark:block"
  src="/images/hero.svg"
  alt="Optumus Analytics dashboard"
/>

## What is Optumus Analytics?

Optumus Analytics is an open-source, cloud-ready **AI Search Visibility, GEO, & AEO** platform that helps brands measure and improve their visibility across AI-powered search and answer engines.

Track prompt visibility, citations, rankings, competitor benchmarks, and brand performance across ChatGPT, Claude, Gemini, Perplexity, Grok, Microsoft Copilot, Google AI Mode, and Google AI Overviews.

Optumus Analytics enables teams to turn AI search into a measurable growth channel with optimization insights, visibility reporting, competitive intelligence, and data-driven content workflows powered by MCP Server.

### What can you do with Optumus Analytics?

- Learn growth opportunities in one click.
- Discover Prompt Volumes and get new Prompt and Topic suggestions.
- Monitor visibility and citations across major AI engines.
- Benchmark competitors and track AI search performance.
- Generate GEO & AEO optimization insights and briefs.
- Build long-term authority across AI search ecosystems.

<CardGroup cols={2}>
  <Card title="Quickstart" icon="rocket" href="/quickstart">
    Get from zero to your first tracked brand in under 10 minutes.
  </Card>
  <Card title="What is AEO?" icon="lightbulb" href="/concepts/what-is-aeo">
    The shift from SEO to AEO, and why it matters for your brand.
  </Card>
  <Card title="Self-host" icon="server" href="/self-host/docker-compose">
    Run Optumus Analytics on your own infrastructure with Docker Compose.
  </Card>
  <Card title="Try the Cloud" icon="cloud" href="https://optumusanalytics.com">
    Skip the setup with our managed cloud at optimusanalytics.com.
  </Card>
</CardGroup>

## What you get

<CardGroup cols={2}>
  <Card
    title="Answer Engine Insights"
    icon="chart-line"
    href="/guides/answer-engine-insights"
  >
    Real-time visibility scores across every major AI engine, with weekly trend
    analysis.
  </Card>
  <Card title="Topics & Prompts" icon="tag" href="/guides/topics">
    Cluster the queries that drive AI traffic, get prompt suggestions based on
    competitor citations.
  </Card>
  <Card title="Citations" icon="quote-left" href="/guides/citations">
    Every URL AI engines cite alongside your brand, classified by source type.
  </Card>
  <Card
    title="AI Traffic Analytics"
    icon="chart-bar"
    href="/guides/ai-traffic-analytics"
  >
    Real visit data from AI answer engines — platforms, pages, countries.
  </Card>
  <Card title="Competitors" icon="users" href="/guides/competitors">
    Side-by-side AI visibility against named competitors and gap analysis.
  </Card>
  <Card
    title="Content Optimization"
    icon="wand-magic-sparkles"
    href="/guides/content-optimization"
  >
    AI-generated content briefs delivered to your CMS via webhook.
  </Card>
</CardGroup>

## Open-source and self-hostable

Optumus Analytics is MIT-licensed. Every feature available on the cloud is unlocked when you self-host — no feature gating, no telemetry. The repo lives at [github.com/optumus/optumus-analytics](https://github.com/optumus/optumus-analytics).