---
title: "Visibility scoring"
description: "How Optumus Analytics computes a 0–100 visibility score per brand, prompt, and platform."
---

## The score in one sentence

Visibility score is the percentage of tracked AI responses that mention your brand by name, weighted by mention prominence and citation strength.

A score of **0** means your brand never appears. **100** means it's mentioned in every response, prominently, with at least one citation. Most brands sit between 15–60% in healthy categories, so don't be alarmed if you start low.

## How a single response is scored

Each time a prompt runs against an AI engine (e.g. "best CRM for small business" against ChatGPT), Optumus Analytics parses the response and computes a per-response score from three components:

<Steps>
  <Step title="Mention count (50% weight)">
    How many times your brand is named in the response. Capped at 5 to prevent spammy responses from skewing the score.
  </Step>
  <Step title="Position bonus (25% weight)">
    Where in the response your brand appears. First mention in the answer counts more than a brand listed eighth in a long alternatives section.
  </Step>
  <Step title="Citation presence (25% weight)">
    Whether the response includes a citation URL pointing to a domain you own or a third-party source that mentions you alongside the citation.
  </Step>
</Steps>

The result is a 0–100 number per `(prompt, platform, run)` triple.

## Aggregation

Dashboard visibility scores aggregate across multiple dimensions:

- **Per prompt**: average score across all platforms over the last 7 days
- **Per platform**: average across all prompts on that platform over the last 7 days
- **Brand-level**: weighted average across all prompts and platforms in the active set

Trend deltas (the green/red `+12%` you see on cards) compare the most recent 7-day window against the previous 7 days, on identical prompt sets, so the number is apples-to-apples.

## What moves your score

| Action | Effect |
|---|---|
| Publish a citation-friendly comparison page | + over 1–4 weeks as LLMs re-index |
| Earn coverage on a major review/listicle site | + within 2–7 days, often immediately |
| Lose a press citation (article retracted) | – within a week |
| A competitor outpaces you with better structured data | – relative score declines |
| Add new prompts to your tracked set | Score may dip until those prompts mature |

## What does NOT move your score

- Pure PageRank / backlinks without on-page content
- Frequency of social posts (LLMs heavily underweight social vs. published content)
- Time spent on traditional SEO without addressing AEO content patterns

<Tip>
**Healthy growth target**: a 5–10% relative improvement per month is realistic for a focused AEO program in a competitive category. Anything faster usually requires either a major press placement or a structural content investment (e.g. publishing 30+ comparison pages in a quarter).
</Tip>

## Where to see it

- **Insights**: brand-level score with sparkline + delta
- **Topics**: average score per topic cluster
- **Prompts**: per-prompt score with platform breakdown
- **Brands page**: card-level score for cross-brand comparison

<Card title="Continue: Topics and Prompts" icon="arrow-right" href="/concepts/topics-and-prompts">
  How prompts cluster into topics and why that matters.
</Card>